Search thousands of fashion stores in one place — lyst.com

A year of big surprises and big moments

This year 80 million shoppers from 120 countries started their fashion search on Lyst. We tracked more than 100 million searches; crunching the queries, page views, sales data and social media mentions across 5 million fashion products from 12,000 designers and stores. From Dior to dadcore, plastic to prairie dresses, Lyst’s data reveals what you wanted to wear in 2018.

1.
Most powerful

This year we’ve seen Instagram develop as a powerful fashion force, setting trends and boosting sales. To succeed in the feed, brands have honed in on streetwear’s graphics and logos as transmittable memes, causing a huge logomania trend and a 90s/00s aesthetic revival.

Celebrities, and their outfits, remain the most powerful influencers shaping what customers look to buy online. Through carefully curated Instagram posts the likes of Kylie and Kim got the world shopping and were responsible for some of the largest search spikes of 2018.

Trends

The Celebrity Fashion Influencers

10
Photo by Theo Wargo/Getty Images for Huffington Post

Ariana Grande

With over 130m followers on Instagram it’s fair to say that Ariana has an army of fans obsessed with her style. She has driven thousands of searches for brands including Reebok, Burberry and Vera Wang this year, while searches for oversized hoodies are up 130% year on year thanks to the Ariana effect.

9
Photo by Jamie McCarthy/Getty Images

Rihanna

Last year’s most powerful fashion influencer, Queen Ri focused on growing her Fenty empire this year, launching beauty and lingerie alongside serving some serious fashion looks. The fuchsia Saint Laurent bubble dress she chose for her 30th birthday party promptly sold out worldwide. Even the Gucci balaclava she wore at Coachella caused a 19% spike in searches.

8
Photo by Jeff Spicer/Getty Images

Blake Lively

Blake Lively has developed a penchant for statement suiting this year, and shoppers clearly approve. During the promotional tour for movie A Simple Favor, her cream striped double-breasted two-piece by Ralph Lauren inspired over 4,000 searches for Ralph Lauren suits the following week.

7
Photo by Jacopo Raule/Getty Images for Fendi

Chiara Ferragni

In September mega influencer Chiara married rapper Fedez in custom Dior. Thanks to Chiara’s epic wedding coverage for her 15m social media followers, plus the impact of thousands of media articles surrounding the big day, we saw a 109% increase in searches for Dior the following week.

6
Photo by Matthew Stockman/Getty Images

Serena Williams

Serena Williams’s controversial sporting outfits made the US Open a huge fashion moment this year. Her Off-White x Nike ensemble caused a surge in demand for black tennis outfits week on week and searches for 'black tennis skirts' and 'black tennis dresses' increased by 108%.

5
Photo by Larry Busacca/Getty Images for Coachella

Beyoncé

Queen Bey made headlines this year as the first ever black woman to headline at Coachella, and her custom Balmain yellow cropped BAK sweater caused a 58% rise in searches for Balmain hoodies. Her pink suit from the viral ‘Apeshit’ video inspired a surge in pink suit searches over the summer.

4
Photo by Frazer Harrison/Getty Images

Cardi B

Rapper Cardi B was the most influential face at Fashion Week this year, sitting front row next to Anna Wintour at Alexander Wang’s presentation and sending searches soaring for every designer she wore, from Christian Siriano to Jeremy Scott. Bardi influences customers across all price points; her support for FashionNova has helped supercharge searches for the affordable retailer.

3
Photo by Chris Jackson/Getty Images

Meghan Markle

The Meghan Effect continues to grow worldwide. Her wedding day outfits caused huge spikes in search for both Givenchy and Stella McCartney, while her daytime looks have also inspired millions of shoppers to try a ‘boat neck’ or ‘tuxedo dress’. On average, if Meghan wears a designer, that brand will see a +200% increase in search demand over the following week.

2
Photo by Pascal Le Segretain/Getty Images

Kim Kardashian

Kim Kardashian made history this year as the first recipient of the CFDA’s Influencer Award. 2018 was also the year she made bike shorts cool, gave us a thing for neon swimwear and brought back the 90s thong. She helped revive the Fendi logo when she posted a photo dressed head to toe in the FF “Zucca” monogram, helping boost searches by 16% month on month.

1
Photo by Jamie McCarthy/Getty Images

Kylie Jenner

2018 was Kylie’s year. At the age of 21 the youngest Kardashian has built a beauty empire, acquired over 115m Instagram followers, had her first child and is set to become the youngest self-made billionaire. A true style chameleon, Kylie has driven more than 2 million searches this year, from Adidas tracksuits and Dior sunglasses to Victoria Secret underwear and Alexander Wang mini dresses. A pink mini dress that she wore to her birthday party saw searches for ‘pink dresses’ increase 107% in the following 48 hours.

How we did it

To name and rank the most influential celebrities in fashion, we monitored the spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.

The Insta Brands We Wanted To Wear

10

Stine Goya

Demand for Stine Goya’s stylish occasionwear pieces continues to rise. Searches peaked in June for the Copenhagen-based brand.

9
Instagram: @rouje

Rouje

Another sustainable brand that has gone from strength to strength this year, Nanushka’s denim dresses and jumpsuits have been popular with influencers and customers alike.

8
Instagram: @faithfullthebrand

Faithfull The Brand

A favourite amongst women who love to travel, Faithfull The Brand was seen on Candice Swanepoel, Vanessa Hudgens, Lucy Williams and Carmen Grace Hamilton this year. Searches are up 12% year on year.

7
Instagram: @nanushka

Nanushka

Another sustainable brand that has gone from strength to strength this year, Nanushka’s denim dresses and jumpsuits have been popular with influencers and customers alike.

6

Staud

The Shirley bag sold out all summer and their Moreau Macramé and leather bucket bag spiked following February fashion month.

5

Ganni

Celebrity endorsement from the likes of Rosie Huntington-Whiteley threw the brand into the insta-limelight this year.

4
Instagram: @realisationpar

Réalisation Par

A series of ‘it’ pieces championed by global influencers- most notably the Naomi, their leopard print midi skirt and their Christy dress - has meant Réalisation Par has dominated Instagram feeds all year round.

3
Instagram: @attico

Attico

Celebrity endorsement from the likes of Rosie Huntington-Whiteley threw the brand into the insta-limelight this year.

2

Reformation

Sustainable brand Reformation is a favourite amongst influencers, their Thelma dress was in the top ten most viewed dresses of the year.

1
Instagram: @reformation

Veja

The eco-friendly sneaker brand Veja aims to make the most sustainable sneakers in the world. Supported by Meghan Markle the brand has become a streetwear staple and searches have increased 113% year on year.

How we did it

To name and rank the most wanted brands of Instagram, we monitored the spikes in search demand correlating to Instagram mentions and brand tags during the course of 2018.

The Logos We Lusted After

10

Céline

The new Céline under Hedi Slimane came with one controversial difference- the loss of the é accent in the logo. Searches for Philo-era Céline logo pieces immediately spiked on re-sale sites, especially the logo plastic grocery bag and the ‘Classic’ leather tote.

9

Louis Vuitton

The classic LV monogram logo remains one of the most wanted luxury motifs worldwide. Bags, wallets and belts in the brown on brown monogram are consistently searched for by shoppers from all over the world, across both new and pre-owned pieces.

8

Versace

Demand for the Vintage Logomania sandals and Logo Tribute slides meant searches for Versace footwear increased 59% year on year. Men’s and Women’s jewellery featuring the iconic Medusa’s head logo was popular over the summer.

7

Kappa

From slides to track jackets, views of products featuring the Kappa logo were up 51% year on year.

6

Gucci

The most wanted logo T-shirt of 2017, Gucci’s popularity continued into 2018. Their logo belt was the hottest product of 2018, and products emblazoned with Gucci (and Guccy) continue to drive millions of searches every month.

5

Fendi

The FF “Zucca” monogram was catapulted back into the spotlight in February when Kim Kardashian posted a photo of her wearing Fendi logoed tights along with a Fendi logoed shirt. Searches for Fendi logo pieces are up 70% year on year, across new and pre-owned luxury retailers.

4

Prada

As demand for the iconic Prada nylon accessories grew this year, searches for all Prada logo products - from pool slides to socks - increased worldwide.

3

Fila

2018 was a huge comeback year for the Italian sportswear giant. From logo emblazoned teddy coats to T-shirts, items with the Fila logo were viewed once every six seconds in May. A collaboration with Fendi gave the Fila logo further fashion kudos.

2

Champion

A series of collaboration with the likes of BEAMS, Beauty & Youth, Timberland and End. have kept the Champion logo front of mind for customers, who are also searching for classic Champion logo pieces. From kimonos to fanny packs the Champion logo was everywhere this year, searched for more than 3,000 times a month.

1

Supreme

Supreme’s iconic red box logo is fashion’s hottest status symbol. From the +1000% search frenzy when sell-out collaborations launch, to the sky-high resale value of Supreme branded pieces, Supreme’s was the most wanted logo of 2018.

How we did it

To name and rank the hottest logos, we monitored the spikes in demand and sales response to logoed products, along with social media mentions for the brand.

2.
Most wanted

It was a year of comeback brands - with Fendi, Versace, and Prada firmly back on the radar - while the demand for contemporary labels Ganni, Réalisation Par and Staud went global. Dadcore, ugly sneakers and meme fashion set the style agenda for hero products that drove searches year round. Meanwhile, the humble, white sneaker found a foothold at every price point. The hottest bags were dominated by streetwear influences and unusual design and styling details, from belt bags to triangle shapes.

Instagram’s Most Wanted

10

Saint Laurent LouLou Sunglasses

Searches for heart shaped sunnies increased 49% over the summer months, with Saint Laurent’s LouLou frame the hero product.

9

Prada Socks

Luxe logo tube socks were a huge trend this year. These logo socks were the most viewed in September.

8

Chloé Horse-Print Suit

From Haim and Alexa Chung to Jeanette Friis Madsen and Leandra Medine the corduroy suit propelled Natacha Ramsay-Levi’s vision for Chloé into the limelight. The suit was viewed more than 30,000 times in February.

7

Jonathan Simkhai Lace Up Jeans

Jonathan Simkhai’s decidedly ‘00s lace up jeans, as seen on Bella Hadid, were one of Summer’s hottest products.

6

Réalisation Par Leopard Print Skirt

Known as the Naomi, this hero item was worn by all the big influencers, sold out multiple times online and led to multiple midi skirt, leopard print spin offs.

5

Ganni Pink Boiler Suit

Ganni’s boiler suit was a favourite amongst influencers this fall.

4

Prada Flame Heels

The Prada flame heels sold out within minutes and were viewed more than 45,000 times in August.

3

Fendi Logo Emblazoned Tights

Kim Kardashian put the The FF “Zucca” monogram back on the map when she wore these tights in an Instagram post. They promptly sold out worldwide.

2

Off White Industrial Belt

One of designer Virgil Abloh's most recognisable and covetable items, the industrial-inspired accessory has been trending all year, in all colourways.

1

Gucci Logo Belt

The most consistently included item in The Lyst Index hottest products ranking, Gucci’s iconic belt was searched for more than half a million times this year.

How we did it

To name and rank the most wanted cult items of instagram, we monitored the spikes in search demand correlating to Instagram mentions and product tags during the course of 2018.

The Global Best Sellers

10

Cropped Hoodies

From Jennifer Lopez and Sophie Turner to Bella Hadid and Serena Williams, celebs supported the cropped hoodie throughout the year. Over 30,000 searches were made for the item in March.

9

Sensible Sandals

Sandals were increasingly practical this year - Birkenstocks, Tevas and Crocs all made a comeback over the summer.

8

Bike Shorts

A Kardashian favourite, sales of bike shorts increased 78% year on year.

7

Skinny Jeans

While cropped and straight-leg jeans have all been big this year, these are still the biggest sellers worldwide. Topshop’s Joni jeans were the most searched for January to March.

6

Tiny Sunglasses

Small but mighty, this trend started on the catwalk but quickly trickled down to the masses. The Le Specs x Adam Selman were the most wanted pair this year. There were more than half a million searches for tiny shades in 2018.

5

Slides

Summer’s most wanted shoe for the second year running, Gucci’s GG Supreme slides were the most popular.

4

Puffers

The most searched coat style on Lyst, searches were up 59% year on year.

3

Leggings

Leggings remain one of the biggest selling fashion items worldwide, driving more than 400,000 searches a month.

2

Belt bags

A streetwear staple at fashion weeks, searches for bum bags increased 80% year on year. Gucci and Topshop’s were the best sellers.

1

Ugly Sneakers

While not everyone could afford, or could get their hands on the Balenciaga Triple S, the ugly sneaker silhouette was a worldwide hit across all price points. The Fila Disruptor and the Nike M2K Tekno were bestsellers.

How we did it

The global bestsellers are based on total volume of search and sales demand worldwide.

The Shoes That Got Us Searching

10

Veja V10 Sneakers

The cool, sustainable sneaker that was everywhere during New York Fashion Week and endorsed by Meghan Markle on her Australian tour, searches were up 58% year on year for the sneaker.

9

Balenciaga Platform Crocs

Balenciaga’s controversial platform crocs, the subject of worldwide media attention, translated hype into demand - their first release sold out online before they were even officially released.

8

Nike Air Vapormax

Launching the Vapormax last year Nike released different versions of the sneaker that made it their second most searched sneaker of 2018.

7

Prada Flame Heels

The Prada flame heels sold out within minutes and were viewed more than 45,000 times in August.

6

Saint Laurent Opyum Heels

Making the top ten for the second year these Saint Laurent pumps were the most searched heels on Lyst.

5

Gucci GG Blooms Supreme Slides

Popular in 2017, they were the top selling Gucci product on Lyst over the summer months.

4

Nike M2K Tekno

A key player in the dadcore chunky sneaker landscape, the remake of the classic Nike Air Monarch shape drove searches worldwide.

3

Zara White Boots

Searches for white boots were up 39% year on year and Zara’s were the most searched.

2

Fila Disruptor

‘Ugly’ but affordable, the jagged, chunky sole of the Disruptor silhouette was hugely popular in the US this Fall. Searches for Fila sneakers are up 105% year on year.

1

Balenciaga Triple S

The ultimate ‘ugly’ sneaker, this unisex chunky shoe drove thousands of searches and set the fashion agenda for months after its release.

The New Gen It Bags

10

Loewe Leather Trimmed Woven Raffia Tote

Raffia and woven bags were a huge spring trend across all price points. The archetypal raffia tote, this bag was the most viewed luxury iteration.

9

Shrimps Antonia Queen Bag

Searches for beaded bags were up 42% year on year and this Shrimps Antonia bag was the most viewed.

8

Danse Lente Phoebe Tote

This architecture-inspired bag was all over the streets at New York Fashion Week and has seen a 61% increase in searches year on year.

7

Louis Vuitton Neverfull Bag

The most wanted pre-owned bag of the year, Louis Vuitton’s classic monogram is never out of style.

6

Prada Nylon Belt Bag

Searches for Prada products increased 29% year on year, with the iconic black nylon accessories amongst the most wanted items.

5

Staud Shirley Bag

At a relatively affordable $300, the PVC bag sold out all summer thanks to its immediately recognisable design and a steady stream of influencer posts.

4

Saint Laurent Monogram Envelope Chain Wallet

For the third year running this iconic bag was the most wanted Saint Laurent accessory.

3

Balenciaga Triangle Duffle Bag

Balenciaga’s Triangle Duffle bag was on everyone’s arm during September fashion month, page views on the style spiked 20% in the weeks that followed.

2

Dior Saddle Bag

Searches for the Dior Saddle bag spiked 100% in July thanks to Dior’s major influencer campaign.

1

Gucci Marmont Belt Bag

The most wanted bag of the year, it was searched for once every six seconds.

… And The Stuff We Didn’t Expect

10

Gucci Heads

Alessandro Michele’s imagination ran wild for Gucci’s Autumn/Winter 2018 campaign that saw models walking down the runway carrying life-size replicas of human heads. Inspiring many a Halloween outfit the heads were in hot demand with ‘Gucci heads’ being searched for over 1,000 times in October.

9

The Ragged Priest Backless Jeans

The ridiculous jeans trend started with Topshop’s plastic in 2017. The Ragged Priest followed this year, launching their backless jeans in January. The brand saw an increase of 167% in searches month on month and promptly sold out.

8

Ugg ‘Fluff Yeah’ Slides

Priced at $155 the furry slides divided the internet. While people may not have been wearing them poolside there was a 25% increase in searches for the brand.

7

Gucci balaclava

One of many meme fashion hits by Demna Gvasalia, it was viewed over 20,000 times in September.

6

Nike Fanny Pack Slides

Nike created a hybrid of two top selling products, belt bags and slides, and the resulting shoe melted the internet.

5

Nike Fanny Pack Slides

Nike created a hybrid of two top selling products, belt bags and slides, and the resulting shoe melted the internet.

4

Vetements spider-man glove dress

One of many meme fashion hits by Demna Gvasalia, it was viewed over 20,000 times in September.

3

Ugg ‘Fluff Yeah’ Slides

Priced at $155 the furry slides divided the internet. While people may not have been wearing them poolside there was a 25% increase in searches for the brand.

2

Versace ‘Joots’

In July Jennifer Lopez wore a pair of slouchy denim boots (that resembled jeans) with an oversized white shirt, adding another milestone to her memorable Versace moments list. Searches for Versace boots increased 11% that week.

1

Fendi ‘Touch of Fur’ Scarf

Alessandro Michele’s imagination ran wild for Gucci’s Autumn/Winter 2018 campaign that saw models walking down the runway carrying life-size replicas of human heads. Inspiring many a Halloween outfit the heads were in hot demand with ‘Gucci heads’ being searched for over 1,000 times in October.

3.
Moments

By analysing spikes in fashion demand throughout the year, we’ve compiled this timeline of some of the major moments that got the world searching. From the Golden Globes to the Football World Cup, 2018 was a year when politics, fashion and culture felt more intertwined than ever.

2018’s Defining Fashion Moments

  • Jan 7
    Photo by Frazer Harrison/Getty Images

    Blackout at the Golden Globes

    The red carpet at the Golden Globes was dominated by one colour, black; a statement supporting the #MeToo and Time’s Up movements. There was a 39% increase in views of black dresses the following month.

  • Mar 26
    Photo by Pascal Le Segretain/Getty Images

    Vuitton got Virgil

    Following Kim Jones’s departure from Louis Vuitton in January, Off-White designer Virgil Abloh became the first designer of color to hold such a high-profile position in fashion, Menswear Artistic Director of Louis Vuitton. A moment to be celebrated.

  • May 7
    Photo by Jamie McCarthy/Getty Images

    The Pope Wears Prada

    This year’s annual costume institute’s theme, ‘Heavenly Bodies: Fashion and the Catholic Imagination’, required some dedication to make the best dressed list. Rihanna pushed Pope-chic to a new level, Jennifer Lopez dazzled in Balmain and Priyanka Chopra opted for Ralph Lauren red velvet. Searches for headpieces more than doubled in the 72 hours following the event.

  • Jun 21
    Photo by Chip Somodevilla/Getty Images

    Melania Really Don’t Care… Do You?

    Melania chose to wear this controversial slogan Zara jacket when she set off to visit children detained at the border in Texas. While press and social media commentators debated her intentions, the olive green jacket sold out worldwide and subsequently went for exponentially higher prices on second hand sites.

  • Aug 15
    Photo by Alberto E. Rodriguez/Getty Images

    Crazy, Rich Asians: Fashion’s Cinderella Story

    The first Hollywood movie in 25 years featuring an all Asian-American cast was a major cultural, and fashion, moment. Including glamorous looks by Valentino, Dolce & Gabbana and Missoni, we saw a spike in searches for gold jumpsuits thanks to Araminta’s bachelorette party outfit.

  • Sep 5
    Photo by Justin Sullivan/Getty Images

    Nike Just Did It

    To celebrate the 30th anniversary of the Just Do It campaign, Nike launched a divisive new ad starring Colin Kaepernick. Despite prompting criticism from President Trump, and the threat of a #JustBurnIt backlash, the campaign hit 10 million social media mentions and search traffic to Nike pages increased 13%.

  • Feb 1
    Instagram: @kyliejenner

    Kylie’s Pregnancy Took the World by Storm‘i’

    Keeping out of the spotlight until the birth of her baby girl led to speculation and debate but ultimately sustained fan attention until the news finally broke. Kylie sparked an 81% surge in searches for yellow bikinis when she finally ‘grammed a picture of her wearing one alongside her baby.

  • Apr 23
    Photo by Chris Jackson/Getty Images

    The Duchess of Cambridge: Maternity Fashion Icon

    In the lead up to Prince Louis’ birth, Kate renewed interest in maternity clothes and some of her previously most-worn coats and dresses that had sold out in seconds. Searches for Jenny Packham almost tripled when Kate wore a red smocked dress by the designer outside the hospital after Prince Louis’s birth.

  • May 19
    Photo by Jane Barlow - WPA Pool/Getty Images

    The Duchess Wore... Givenchy

    There was huge speculation over Meghan’s wedding dress, with Ralph & Russo, Erdem and Roland Mouret topping the lists. But when Meghan stepped out in Clare Waight Keller for Givenchy, a designer that no one had predicted, searches for ‘Givenchy dresses’ surged 184%.

  • Jun 14 - July 15
    Photo by Matthias Hangst/Getty Images

    Fashion Kicked Off Over the World Cup

    During the World Cup, fashion searches including the words ‘football’ and ‘soccer’ increased 340%, with England, Nigeria and Croatia kits the most wanted items. England manager Gareth Southgate’s waistcoats got the world searching - his Marks and Spencer’s piece sold out in minutes.

  • Sept 1
    Instagram: @chiaraferragni

    The Influencer Wedding: Ferragni marries Fedez

    Chiara Ferragni’s wedding created almost a quarter of a million social mentions, and her couture gowns earned Dior around $5.2 million in digital advertising. Her Dior dress, turn playsuit, caused a 45% rise in searches for white and cream lace playsuits.

  • Oct 1
    Photo by Frazer Harrison/Getty Images

    K-Pop Fashion Goes Global

    K-pop stars BTS had the biggest ever YouTube 24 hour debut with their hit single 'IDOL' in August, and Sehun of supergroup EXO sat front row at the Louis Vuitton resort show. Fearless when it comes to fashion, K Pop stars are proving major global fashion influencers, spiking searches for Moschino and Chrome Hearts this year.

We use cookies to provide you with the best possible experience on our website. This includes third party cookies and personalised content. If you continue we’ll assume you’re happy to receive all cookies. However, you can change your mind at any time. 
Read more