Focusing on timeless quality and understated style, British brand You Must Create (YMC) was founded in London in 1995 by Fraser Moss and Jimmy Collins. YMC produce modern and functional clothing for both men and women. YMC dresses are playful and easy to accessorise. The label combines graphic prints and bright colours with trademark versatile shapes for ageless designs. Jersey dresses, sun dresses, maxi dresses and tea dresses are hugely popular.