Y-3 is the brand of YÅji Yamamoto, a highly influential Japanese fashion designer who has steered the label since its debut in 2003. Minimalist and yet luxurious, sporty and yet still chic, the Y-3 brand has become one of the coolest labels around with lines in everything from footwear to accessories. There is also a beachwear line from the brand, which features the signature sleek design of the rest of the labels in the group. Although the styles are simple there is personality injected via bright colours, tropical prints and bold stripes. The range also includes some vintage style one-pieces with contemporary block colouring, as well as practical swim shorts and swim hats.