Volcom's 'brandifesto' was to create a graphic, avant-garde lifestyle concept and a range of clothing that was designed to appeal to adrenaline junkies, art lovers and creatives alike. Founded in 1991 on a snowboarding trip by Richard Woolcott and Tucker Hall, Volcom was the first time a brand had ever combined skateboarding, surfing and snowboarding under one fashion roof. Invest in a go-to staple for the warmer months with Volcom shorts. From colourful and denim cutoffs to floaty printed styles, these pieces are perfect for looking fashionable on off-duty days.
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