Contemporary lifestyle brand Volcom takes an avant-garde approach to its clothing and accessories lines, with an aesthetic that seeks to innovate, experiment and break down established traditions. The brand is built around passion, from skateboarding and snowboarding to art, film and music. Volcom is very much a lifestyle brand and art collective, as opposed to simply a fashion label. The various lines from Volcom include a selection of cases featuring boldly coloured smart phone shells, decorative pouches and zip-up cases. The aesthetic of the designs ranges from ombré colours through to ethnic patterns and monochrome rose prints.