Under Armour was established in 1996 and is well known for its performance apparel and footwear. This is very much an athlete's brand with an aesthetic that combines performance, form and function, as well as an appealing sense of style. The brand is very focused on producing clothing that improves athletic performance, making its customers better through the label's innovative designs and use of the latest sports wear technology. The brand now has various ranges for different seasons, including HeatGear™ for warmer weather and ColdGear™ that is specifically designed for use during colder months when athletes want to stay dry and light. The range of trousers from Under Armour includes active leggings that keep in the heat and capris in appealing prints. There are compression leggings, snowboarding and ski trousers, as well as colour-block capris for good looking work outs.