Created by Brian Smith, an Australian surfer living in Southern California, UGG began in the 70s as a brand of shoes popular among surfers along Californian's relaxed, sunny shores. Loved for their practical sheepskin and unique comfort, the boots gained in popularity in 2000, becoming a major trend throughout the decade. Today, UGG boots and accessories continue to be adored worldwide for their functionality and carefree Australian style. UGG shoulder bags meld clean, contemporary designs with classic shearling and wool pouches that exude adventurous spirit. Sandy, neutral tones and practical shapes are the perfect mix of utilitarian and stylish.