UGG was created in the 70s by Brian Smith, an Australian surfer living in Southern California. He saw the potential in bringing Australian sheepskin boots to California's coastal surfing communities and UGG quickly became popular in the active lifestyle market. In the 2000s, however, UGG exploded as a global trend, sported by everyone from young travellers to top celebrities. Today, UGG boots and accessories continue to be adored for their rugged functionality and carefree Australian style. From stylish earmuffs to cosy aviator hats, UGG hats combine shearling, fur and knit for a luxury addition to your all-weather wardrobe. Touches of stylish embellishment perfectly capture the effortless charm of the outback.