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The Superga Sneakers Buying Guide

Italian brand Superga started life over a century ago and soon became the ‘people's shoe of Italy’ thanks to its expert craftsmanship and classic styling. Today, the brand remains a go-to sneaker for those after quality and contemporary-cool style. Its classic Superga 2750 heritage shoe lives on at the heart of the brand’s collections, inspiring new designs every season. From flatform styles to espadrille designs, Superga constantly reinvents its iconic style to bring you fresh looks that team up with any ensemble. Use our buying guide to discover your ideal style, size and some of the most frequently asked questions.

  • Superga 2750 Sneakers

    Own a part of Italian fashion heritage with the brand’s original sneaker design––the Superga 2750. Largely unchanged since its conception, this classic item is truly timeless. You’ll find many iterations of the sneaker––from metallic leather designs to soft suedes styles––all featuring the iconic Superga branding, lace-up fronts and sturdy rubber soles.

  • Superga 2790 Sneakers

    The ‘people’s shoe’ gets a contemporary update with a statement platform sole. Giving you both height and comfort, these cool kicks take everyday looks to new heights. Choose a classic cotton canvas style, or go bold with an all-over print or striped-sole design. 

  • Superga Cotropew Sneakers

    Why choose between espadrilles and sneakers when you can have both? The Superga Cotropew sneaker combines rope jute detailing with the brand’s iconic lace-up design, giving our looks a summery vibe. Find Cotropew styles in the classic 2750 silhouette as well as the brand’s platform shape.

The Superga Sneakers Sizing Guide

The Classic 2750 and other non-flatform sneakers typically fit true to size. Flatform styles tend to measure slightly larger due to their 4cm chunky sole. Therefore, it is recommended that you go down a whole size when buying these styles. For example, if you usually wear a US 8, try a size 7 in your flatform sneakers.

As the brand is Italian, the shoes can sometimes show in European sizes. Use our chart to convert your size into US sizing.

For example, if you usually take a women’s EU size 38, you will need to buy your Superga sneakers in a US size 7.5. 


How to Care for Your Superga Sneakers

While many Superga styles cannot be machine washed due to their heavy platforms or intricate detailing, it may be possible to wash your 2750 Cotu sneakers. Follow our step-by-step guide on how to clean your sneakers.

• Place your Cotu sneakers in a pillowcase, preferably the same colour as your shoes to prevent the dye from running.

• Put the sneakers in the washing machine, selecting a cool wash or a delicate wash at 77 °F or below. Use powder detergent (not liquid).

• Leave the laces on while washing to prevent the shoes from losing their shape.

• Hang to dry naturally.


Are Superga sneakers vegan?

Some Superga sneakers, including the Cotu Classic style, are made using non-animal-derived latex glue, making them suitable for vegans. Other styles use vegan-friendly PU fabrics. To be sure you are buying vegan shoes, check the information on the product page. 

Are Superga sneakers comfortable?

Many Superga sneakers, including flatform styles, have cushioned footbeds, giving you a spongy underfoot feel on every step. Some are also made using cotton canvas, which offers breathable wear.

Are Superga sneakers weatherproof?

Superga sneakers are not naturally waterproof, but you can use a protective spray to keep out the rain. Superga recommends spraying Crep Protect over your sneakers to help repel water from the fabric for up to two weeks. The treatment makes cleaning super easy and can be reapplied when required.