Launched by Joie in 2010, Soft Joie takes the cool California spirit of its mainline and enhances levels of luxury and comfort. The result is the definition of enduring style, easily represented by collections such as Soft Joie knitwear. This lines delivers everything to enhance your look all year round, offering designs primed to become beach cover-ups or cold weather layers. Tapping into influences from vintage, travel and beach living, expect draped shapes, belted wraps and easy-going shawls. For effortless comfort that is still high in style, look to this line of Soft Joie knitwear.
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