Luxe California lifestyle label Joie launched its Soft Joie secondary line in 2010. The diffusion is renowned for aiming to enhance the comfort of a range of wardrobe staples, all the while retaining a premium feel. Collections of Soft Joie clothing easily replicate the cool, SoCal spirit that the Joie brand is world-renowned for. Carefree fits, softly eclectic inflections and luxury fabrics define the line, while a vintage inspiration lends a timeless feel. Serving up T-shirts, tanks, jumpers and dresses, Soft Joie clothing will add effortlessness to any modern ensemble.