Mauro Massarotto 'former Creative Director of Ellesse Heritage 'established cool, contemporary label Sherriff & Cherry in 2004. In 2010, the product portfolio was diversified with a colourful, vintage -inspired sunglasses range. When it comes to cutting an on-point, eyewear dash, it has to be Sherriff & Cherry. Bring your everyday style out of the shade with Sherriff & Cherry sunglasses. These fabulous, luxurious essentials are the preserve of the hipster, thanks to their offbeat, yet thoroughly cool reverie.