Roxy is the sister label to Quicksilver, a board sports brand aimed at active women. The line was launched in 1990 with a range of surf and snow clothing and has developed into numerous different lines, including watches, footwear, homewares and perfumes. The brand has a line of backpacks that blends practical style with fashion-forward looks. The are printed backpacks in a rainbow of colours, many of which also bear the distinctive Roxy logo lettering, as well as more subtle styles in simple blues and beiges. Canvas rucksacks with leather tassels veer far from the sporty aesthetic, as do the wide eyed and drifter style designs.