River Island is one of the most successful fashion retailers in the UK and internationally. With over 60 years in the business, they have become known for their fashion-forward, affordable designs. Originating from the East End of London, the founding family of the small business still own today's major chain. River Island jeans use classic shapes with touches of quirky embellishment, in tones ranging from timeless deep blue to eccentric metallic. Quality cuts and denim make jeans that are wearable, affordable and stylish.