Puma is widely considered to be the first sports brand, dating back to the 20s. The German sports giant has long-standing associations with football, track and field, motorsports and tennis. Many of sport's finest moments have been Puma-related, and it is this illustrious background that has led the way in establishing Puma as one the most important lifestyle labels. Puma watches reflect the innovative sports-fashion nature of the label. Fusing style and functionality, these slick timepieces are crafted from durable materials and feature vibrant colour pops.