Anti-propaganda street artist Shepard Fairey has been prompting people to question the world around them since 1989. In 2001 Fairey found in fashion a new and useful canvas on which to lay his message. Today streetwear pieces carry the same motif used in the late 80s sticker campaign, and people have caught on. OBEY is a consistent, commanding presence in the streetwear market, attracting those who share fairy's anti-hegemonic philosophies. Build an off-duty look that speaks of youthful, in-the-know exuberance with OBEY jeans.