Famed for their legendary jeans, NYDJ (Not Your Daughter's Jeans) is synonymous with easy-chic. Created for every woman who has had to sacrifice comfort for style in their past, the brand truly believes that their innovative and highly researched products can not only change the way you look, but also the way you feel. Their 'Life Tuck Technology' is designed to make you feel a size smaller by cleverly lifting and smoothing the body without forgetting fundamental wearability. NYDJ trousers boast the same innovative craftsmanship as the iconic denim range. Expertly fashioned for a sleek and flattering finish, each timelessly elegant piece fits seamlessly into contemporary wardrobes with a nod to feminine sophistication.