NYDJ (Not Your Daughter's Jeans) is synonymous with easy-chic. Created for every woman who has had to sacrifice comfort for style in their past, the label is famed for their legendary jeans. NYDJ truly believes that their innovative and highly researched products can not only change the way you look, but also the way you feel. Their 'Life Tuck Technology' is designed to make you feel a size smaller by cleverly lifting and smoothing the body without forgetting fundamental wearability. Many styles, one signature fit: NYDJ jeans are renowned for their flattering and versatile appeal. Offering a slimmer silhouette while staying true to essential comfort, each timeless style will fast become a cherished wardrobe staple.