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The original running shoe brand, New Balance is a classic trainer label. Known for its simple styling, it has made a statement comeback in recent seasons, with everyone from street-style stars to Rihanna wearing its kicks. Embodying retro style, opt for simple shades and block colours for an understated vibe, or choose clashing brights to make a statement. Monochrome options with the trademark N are both directional and contemporary, while trainers with a flash of neon epitomise modern cool.

The New Balance Sneakers Buying Guide

The original running shoe brand, New Balance is a classic sneaker label. Known for its simple styling, it has made a statement comeback in recent seasons, with everyone from street-style stars to Rihanna wearing its kicks. Embodying retro style, opt for simple shades and block colors for an understated vibe, or choose clashing brights to make a statement. Monochrome options with the trademark N are both directional and contemporary, while sneakers with a flash of neon epitomize modern cool.

From long runs on the road to casual, everyday wear, New Balance’s collection of sneakers has something to suit every style and preference. Striking the balance between form and function, the American label’s range consists of performance running shoes enhanced with cushioning to lifestyle low-tops crafted from premium materials. Read on for our New Balance women’s sneakers buying guide, which will help you decide on the best pair for you and your most comfortable size. 

The Most Wanted New Balance Sneakers

  • New Balance 990 Sneakers

    Originally launched in 1982, the 990 was the first sneaker to hit the market with an unprecedented $100 price point. Developed with serious runners in mind, it soon reached cult status thanks to its perfect blend of cushioning and low-key style. The brand’s commitment to evolution has seen numerous iterations of the silhouette including the V2, V3, V4 and V5, all accented with an instantly recognizable ‘N’ at the side.

  • New Balance 574 Sneakers

    Designed for everyday wear, the brand’s 574 sneakers are crafted from a breathable textile material for a lightweight feel and casual, on-trend look. The supportive ENCAP midsole cushion delivers all-day comfort, while a rubber outsole provides durability and traction. The 574 comes complete with a lace fastening for a secure fit, and is available in extended width sizes.

  • New Balance Roav Sneakers

    Delivering comfort and style in equal measure, New Balance Roav sneakers sit on signature Fresh Foam cushioning and feature the brand’s signature detailing. Crafted from a breathable mesh and synthetic upper, these low-tops come with Ultra Heel technology for a seamless, secure fit and a smart, lightweight outsole. 

The New Balance Sneakers Sizing Guide

Unsure of what size to get in New Balance sneakers? The brand uses US sizing and you can use the below chart to find your corresponding UK or EU shoe size, alongside the length of foot in centimeters.

For example, if you typically wear a women’s UK 5 or an EU 37.5, you should buy your New Balance sneakers in a 7.


The standard width for women is B, and you should choose this fit if the majority of shoes fit you correctly. There is also a narrower width size in 2A, and wider width sizes available in D and 2E.

UKUSEUCM
133320
1.53.533.520.5
243421
2.54.534.521.5
353522
3.55.53622.5
4636.523
4.56.53723.5
5737.524
5.57.53824.5
683925
6.58.54025.5
7940.526
7.59.54126.5
81041.527
8.510.542.527.5
9114328
9.511.543.528.5
10124429
Women's Shoe Widths
2ABD2E
NarrowStandardWideX-Wide

How To Care For Your New Balance Sneakers

We would recommend using a light bristle brush and a mild detergent to clean your New Balance sneakers, but it is best to spot check first to ensure the detergent does not cause staining, Use a damp cloth to wipe clean, and then leave shoes to air dry for 24 hours. Avoid putting your sneakers into the washing machine, or the tumble dryer. A specialist cleaner should be used on any leather or suede panels. 

FAQ

Are New Balance sneakers good for running?

Alongside casual, everyday styles, New Balance creates a wide range of performance-focused sneakers that support you as you train. Featuring the latest, innovative technology, styles like the 990, FuelCell and Fresh Foam will keep you both comfortable and agile as you train.

Do New Balance sneakers fit true to size?

New Balance sneakers generally fit true to size, and are made to fit directly out of the box without the need to be broken in. As well as offering multiple sizes, the brand also provides multiple width options to ensure they fit better and perform better.

The brand recommends taking the larger size if you are in between sizes. 

Does New Balance make its sneakers in the USA?

New Balance is the only major brand to craft or assemble millions of pairs of sneakers in the USA per year. These sneakers are easily identifiable by the ‘Made in the USA’ label.

New Balance employs American workers at factories in Maine and Massachusetts, and also buys materials from domestic workers who use local workers.