Nasty Gal is a brand with some serious attitude. Officially launched in 2012 it has its roots in an LA vintage shop and this influence is clear to see in many of the lines. The label is designed for body confident women who are comfortable with their own shape and understand how to dress it 'this is the ethos that has been defined by the brand's designer Sophia Amoruso who set out its demographic as women in their late teens or early twenties. The brand provides a broad selection of clothing, shoes and accessories and also seeks to inspire a wider life style approach, including home wares and even interior design. The line of belts is bold and unique, ideal for women who are looking for designs that don't blend in.