The Natori label was founded by entrepreneur Josie Cruz Natori. This lingerie brand looks at imbuing every collection with art. The label has become popular with women for its attention to detail where lingerie is concerned, giving underclothing the care and embellishment that outerwear is also awarded. Each piece in the Natori portfolio is delicately feminine and crafted to be treasured. Natori has expanded to include a range of beachwear, from colourful Eastern-inspired print kaftans to form-flattering bikinis.