Founded by Massimo Giorgetti in 2009, MSGM is the fashion label putting a subversive twist on traditional Italian design. Inspired by pop culture and modern art, MGSM's ready-to-wear collection is brimming with statement pieces. Sophisticated cuts and tailored silhouettes in often lavish fabrics are enlivened with graphic prints and kaleidoscopic colour palettes. Expect satin minis painted with lips, gold lamé midis and shearling coats dyed in pastel hues. Fresh, playful and directional, the designer label has become a favourite of fashion insiders who covet the brand's ability to blend a bold and irreverent take on fashion with sleek and wearable design.