Swedish brand Monki is well known for its commitment to putting the fun back into fashion. This comes from the label's love for prints and patterns, as well as its playful and creative approach to colour. Although the brand is committed to its Scandi-cool heritage, it is also very focused on looks that are highly individual, from the incorporation of graphic prints through to its bold colour choices. Monki is also an ethical brand, both when it comes to environmental footprint and the conditions of those who produce its fashions. The jeans line from Monki includes contemporary high-waisted skinny jeans, mom jeans and vintage, deconstructed styles.