Directional, edgy and full of attitude are just a few ways to sum up the Missguided brand. Since its inception in 2009 by founder Nitin Passi, the online fashion label has gone from strength to strength, with its celebrity-inspired styles and affordable runway-influenced fashion that offers an alternative to the high street, at the click of a button. Signatures of the brand include lace detailed dresses, daring jumpsuits and body conscious silhouettes, which reflect the style of the youthful, trend-led and sexy Missguided girl. For fashion-forward trainers at an affordable price point, look to Missguided. Edgy styles include sleek slip-on skater shoes, urban lace-up canvas plimsolls and athletic trainers, in an array of colours and shapes.