The Tommy Hilfiger brand remains one of the best examples of irony. When it debuted it was targeting the isolated upper crust preppy adolescents, but instead it attracted the most street savvy inner city youth. Despite the initial branding backfire, Tommy Hilfiger has persevered since launching in 1985, and has remained relevant in the fashion industry by consistently pushing the envelope in terms of creative ingenuity and adherence to traditional revamps. Everything cool and germane to the brand is said on a Tommy Hilfiger shirt. Needless to say, just own one.
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