The Gigi is a menswear brand created by Pierluigi and Mario Boglioli. Having grown up in a family of tailors, the duo were destined for careers in fashion. In 1990. Pierluigi (Gigi) set about changing the traditions of fashion, reviving classic suits by deconstructing each piece and removing the lining and shoulder pads. Today, the Gigi collection of men's clothing features tailored jackets, trousers, shirts and more, imbued with the brand's motto' DON'T LOOK BACK', which is stitched into every piece.