Launched in 2007 by Israeli designer Shai Levy, Seventy Eight Percent is a Hong Kong-based label offering up high-quality, functional bags and accessories. The label is defined by its central ethos: 78percent is just the right amount of perfection a product should reach. This idea means the deliberately imperfect products respond and adapt to their owner, so each piece is totally unique. Bring that creative vision to your wardrobe with this innovative collection of men's Seventy Eight Percent messenger bags. Expect sumptuous, high quality leathers, fine detailing and stunning colour combinations from this standout range.