Established in 1885, Premiata is an Italian footwear label created by the Mazza family. In 1995, Graziano Mazza took the reins of the company, taking it in a new direction to create fresh, contemporary footwear while remaining committed to traditional craftsmanship and Made in Italy quality. Premiata trainers use the best in technological innovation to create high-performance pieces imbued with style. Worn-in effect fabrics and retro designs make these trainers feel like old favourites the minute you put them on.
The Premiata Sneakers Buying Guide
Premiata mixes innovative design with traditional style to create its unique collection of sneakers. With more than 130 years of shoe cobbling history, the heritage Italian shoe brand creates low-top and high-top sneakers that remain true to high-quality ‘Made In Italy’ craftsmanship, yet also have a distinctly modern edge. Ahead, read our men’s Premiata sneakers buying guide, which will help you decide on the best styles and what size you will need.
The Most Wanted Men's Premiata Sneakers
Premiata’s Eric Sneakers
Not only will Premiata’s Eric sneakers work with most of your existing wardrobe, but they are also set on a flat rubber sole for optimum comfort and grip. Built from a combination of suede and leather, with some featuring mesh panels, the Eric design adds textural appeal to a classic running shoe silhouette. These sneakers are finished with a logo at the side, lace-up fastening and unique detailing at the sole.
Premiata’s Jeff Sneakers
Premiata’s Jeff sneakers stay true to the brand’s directional aesthetic with a contrast-colored leather upper, brand-detailed tongue and logo at the side. Inspired by utilitarian hiking boots, these sneakers feature hook-and-eye laces that allow the high-top cuffs to be fastened extra tightly. They also come with a padded ankle and rubber sole for long-lasting comfort.
Premiata’s Lander Sneakers
Proving just why Premiata is known for stepping outside the box, these modern Lander sneakers fuse a luxurious made-in-Italy construction with inimitable branding at the sole, side and tongue. Set a rubber sole, the low-top Lander silhouette is made from a mix of premium fabrics and colors for a contrasting effect.
The Men's Premiata Sneakers Sizing Guide
Need help on what size you are in Premiata sneakers? The brand uses European sizing, and you can use the below guide to work out your corresponding shoe size in UK, US, Chinese and Japanese sizing.
For example, if you typically wear a men’s UK size 9 or a US size 10, you should take your Premiata sneakers in a size 43.
It is worth noting that the brand’s sneakers do not come in half sizes, and we would recommend taking the next size up.
How To Care For Your Premiata Sneakers
We would recommend spraying on a suede or leather shoe protector before your first wear, and storing them in the branded box when they are not in use.
To clean your sneakers, it is advised to never machine wash them and to instead wipe gently with a damp cloth and spot clean any tough stains with a specialist cleaner. Always let your sneakers dry naturally, and keep them away from sources of heat and direct sunlight.
- How much do men’s Premiata sneakers cost?
Premiata sneakers range from £119 for low-top Tayl sneakers featuring the brand’s moniker printed across the heel, to £609 for the Sharky style that recalls a shark profile and is set on a chunky, sports-inspired EVA with an air insert.
Most of Premiata’s Andy, Mick, Eric and Steven sneakers cost between £113 and £160.
- Where are Premiata sneakers made?
Handcrafting its sneakers in Italy continues to be at the core of the brand, as does the use of premium materials and reworking classic styles with a contemporary edge.
- Are Premiata sneakers comfortable?
The Italian brand’s sneakers deliver both comfort and style. Most sneakers are made from supple leather and suede leather, or mesh for breathability. The flexible rubber soles ensure each step is cushioned, and the lace fastening can be easily adjusted for a secure or looser fit.