Give your jeans collection an instant upgrade with on-trend additions from Paura. Paura takes particular care in sourcing the finest materials for its range of jeans, so expect pieces made from denim. Paura is renowned for creating highly wearable, well-made jeans. The label is committed to delivering pieces that are not only expertly crafted, but look good and are fully functional, too. Paura continues to impress with its wide selection of coveted pieces that always feel modern. Denim items are a great investment, and it pays to care for them properly. Extend the lifespan of denim jeans by years with proper care and maintenance. We advise checking the care label on each individual piece and follow the instructions carefully. Proper care will easily extend the life of your denim. To maintain fit, shape and colour, we advise washing every three to five wears. Use a mild detergent with cold water on a gentle cycle, and wash inside out to prevent abrasion and increase colour longevity. Always allow to air dry, and avoid tumble drying as the heat can cause shrinkage as well as breaking down elastane. Paura's collection of jeans is all you need for the new season. Shop the brand’s covetable pieces now.