Born and based in Italy, Obvious Basic is a luxury menswear brand with a difference. The difference being its meticulous attention to detail, high quality artistry and use of the most excellent materials and fabrics. Coveted by astute men all-over the globe, this brand is one not to be missed. Obvious Basic's collection of jeans can effortlessly transcend from day to night. Pair a crisply cut dark denim trouser with a finely tailored shirt for instant, effortless elegance or wear a plain white T-shirt with light blue, faded jeans for a more casual cool look.