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First founded in 1990 by designers Gene Montesano and Barry Perlman, Lucky Brand is a classic American casualwear brand specialising in hardworking, functional and durable denim. A favourite of style-conscious men stateside and worldwide, the brand now delivers everything from classic jeans to men's Lucky Brand underwear, accessories, sportswear and shirts for all occasions. Today, men's Lucky Brand underwear forms the basis of perfectly on-point ensembles, with comfortable, super-soft boxer shorts, Lucky brand boxer briefs and socks.