Lacoste is one of the most recognisable of fashion brands, notable for its definitive crocodile logo and sporty aesthetic. The activewear heritage comes from the brand's history as a tennis brand and it has never lost this theme throughout the years despite developing numerous different lines of men and women's clothing, accessories and shoes. The brand is well known for its colour and for crisp, clean lines and modern styling 'it's ideal for contemporary fashion lovers with an eye for a good line. Shop the beach wear range from Lacoste for a wide selection of luxurious towels in a rainbow of colours. There are also plenty of swim short designs, including check pattern shorts and block colour designs, with the crocodile motif inventively incorporated.