Kenneth Cole Reaction is a diffusion line from the iconic American designer Kenneth Cole, created in 1996. Channeling the free-spirited innovation of its parent brand, the line offers up bold fashion and accessories with a cool, downtown vibe. Simple, totally wearable pieces are key, while colourful, cutting-edge designs bring a fashion-forward twist to each collection. Give casual wardrobes a makeover with this collection of men's Kenneth Cole Reaction sweats. Featuring colour-blocked sweatshirts, faux-leather trimmed hoodies and jogging bottoms, these pieces are perfect for looking style-savvy on off-duty days.