Update your closet today with Imperial. Shop all the latest designer jeans in our selection. The brand’s commitment to expert craftsmanship endures, with each piece using materials such as denim. Everything by Imperial will seamlessly integrate into your existing wardrobe. For enduring style and precise details, look no further than Imperial's range of jeans. Denim jeans need to be cared for properly to ensure they stay looking their best. Simple steps are required to prolong the life of denim straight jeans, we would advise checking the care label on each individual piece and follow the instructions carefully. Washing your denim as infrequently as possible will keep it looking better, fitting better, and lasting longer. After three to five wears, or even biannually for some raw or selvedge styles, is ideal. Turn the item inside out to prevent excessive fading and colour loss, before putting them on a cold-water spin cycle in the machine with a mild detergent. Air drying instead of putting in the tumble dryer is advised, as this will prevent shrinkage and abrasions. Stretch the denim several times during the drying process to retain its original shape. For jeans to suit every season and occasion, shop Imperial's latest collection.