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Established in 1924, German fashion house Hugo Boss has become a revered name for its timeless design and meticulous detailing. Now, the brand channels its designs through different diffusion lines, all of which cater to a different aspect of the brand's range. Staying true to the minimalist aesthetic of the core line, Hugo by Hugo Boss offers a fresh, youthful and directional take on the brand's main label's signature vibe. Think bold, statement prints, graphic T-shirts and edgy and alternative twists on classic designs. Look to Hugo for everything from sleek sports-luxe to suits and functional outerwear.