German super-brand Hugo Boss boasts four smaller sub brands under its wide umbrella. All bear the traditional Hugo Boss hallmarks, but each is different in style and application. BOSS by Hugo Boss is the premium, modern, uber-sophisticated Hugo Boss offering. Boss focuses upon craftsmanship that utilises the finest of fabrics, meticulous, second-to-none attention to detail and a modern minimalism that exudes good taste and intellect. Let elegant Hugo Boss watches chime the new season style, and complete all your city-ready looks with timeless sophistication.