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David Jones

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Named after the town in which three generations of the designers' family grew up, the Herschel Supply Co. is a supplier of practical bags, travel accessories and backpacks that has achieved something of a cult status. While the label's products are designs to be practical, their utilitarian rough and ready style has also been a huge hit with urbanites. The designs might be hiker-friendly but they are intended for the city with features such as a laptop pocket standard on most of the classic items. Shop the luggage range from the brand for camo duffel bags, four wheel soft shell suitcases and barrel bags in a range of colours and prints 'there are stylishly designed options no matter what your travel intentions.