British brand Fred Perry has been providing fashion-forward men with sports-inspired clothing and accessories since the early 40s. The first brand to invent a sweat band, Fred Perry went on to launch its signature embroidered polo shirt in 1952. The brand is synonymous with street-ready designs and is adored by those seeking apparel with a cool, contemporary aesthetic. Casual, contemporary and timeless, Fred Perry clothing will add a heavy hit of style to your new season portfolio. Combining vibrant colourways with retro designs, this clothing collection reflects the brand's signature sports-inspired aesthetic. The trademark Laurel Wreath logo adds a contemporary touch to the collection while stripes and checks add a statement finish.