Ever since Brioni was first established in 1945 it has remained a beacon of classic men's fashion. The label has taken the best of traditional Italian style and made it versatile and contemporary, adding a broad range of fabrics to neat, modern cuts. The brand has always been ahead of the fashion game and was one of the first men's labels to pioneer the idea of a men's runway show. The coats line from Brioni features Prince of Wales check coats, herringbone cashmere coats and unstructured slim-fit cashmere overcoats. The line includes classic tailored coats and jackets and cotton raincoats.