Drawing upon his Louisiana roots, William 'Billy' Reid launched his namesake menswear brand in 2004. Based in Florence, Alabama, the label specialises in authentic American workwear with a quirky Southern twist. The globally famous name is renowned for washed chambray shirts and functional outerwear. Men's Billy Reid jackets, sport coats, blazers and suit jackets fit seamlessly into contemporary wardrobes. Boasting a sharp, sophisticated and masculine flair, each expertly tailored design is easily adapted to all occasions calling for a hint of dapper refinement.