Upon launching his eponymous brand in 1963, Ben Sherman was quickly dubbed the 'original shirt-maker'. Taking inspiration from colour, patterns and his father's innovative tailoring, the talented designer cleverly blended the Mods' love of tailoring with the rugged look of the Rockers. Now one of the most well-known names in the fashion industry, the Ben Sherman label lives on a remains relevant today through five decades of music youth culture. Men's Ben Sherman sweats are must-have staples for carefree days. Innately relaxed with a comfortable and easy-to-style appeal, hooded jumpers, pullovers and sweatshirts are superbly hardwearing with a premium directional edge.