Launched in 2000 by Yul Ku, AG Adriano Goldschmied is a pioneer in the world of denim. Designed with a modern sensibility creating a streamlined look, AG is a classic brand that is crafted with care. Using Ozone technology and eco-conscious fibers, its collections are built to transcend through the seasons. Sophisticated yet contemporary, you'll find trousers for everyday wear. Constructed under Creative Director Samuel Ku since 2008, the lifestyle brand offers micro-brushed Italian sateen and super-soft stretch-denim. In a range of silhouettes from tapered to straight, AG's irresistible comfort factor is thanks to its manufacturing ingenuity.