Achille Maramotti founded Max Mara in 1951, inspired by the work of his great grandmother's Italian atelier. Retaining his family's passion for exquisite finishing touches and attention to detail, Maramotti continued this level of quality into his own label and its subsequent branch-offs. Known for their classic, clean cut aesthetic, Max Mara have become one of the largest fashion exports of Italy and boast numerous customers and fans worldwide. Max Mara's studio collection is a playful twist on classic elegance. Using traditional shapes with interesting embellishment, Max Mara Studio knitwear is luxurious yet fun and practical yet versatile. Choose from a huge range of colours, textures and shapes to wrap up in this season.