A classic American brand that has become the favourite name for the cool girls, Madewell has long since mastered the art of off-duty dressing, its collections consistently bringing the modern style essentials that form the basis of any wardrobe. Think jeans that offer the perfect fit, buttery soft leather jackets and the perfect slouchy knitwear. Relaxed and boyish but sexy, Madewell is sure to become your new fashion go-to. See its shirts for a selection of casualwear classics to live in. Think oversized wrap blouses, flannel plaid boyfriend shirts and the staple denim shirt. Find your new favourites here.