Ralph Lauren began in 1967 as a collection of ties. Today, Ralph Lauren is more than a fashion brand but a lifestyle label and it's synonymous with true American style. Slick, elegant but full of fun, Ralph Lauren boasts a chic and modern spirit, which is evident in the label's many diffusion lines. Lauren by Ralph Lauren is a feminine take on the heritage brand and offers strong seasonal styles with a polished edge. From day to night there's something for every woman and every occasion in the Lauren by Ralph Lauren range. The selection of women's Lauren by Ralph Lauren beachwear features preppy-chic all-in-ones with flirty ruffles details, all-American colour palettes, figure-flattering swim skirts and bikinis and stylish cover-ups.