The Agent Provocateur label was founded in the UK, in 1994, by Joseph Corre and Serena Rees. Operating out of vibrant Soho, the label boasts fans including Dita Von Teese and Paloma Faith. Agent Provocateur lingerie is crafted to allure but also to imbue the wearer with a sense of confidence. The label treats underwear as outerwear, in that lingerie is given the same attention as fashion is. Hosiery includes embellished garter belts seamed stockings for a sophisticated look that will seduce.