Tom Joule launched Joules in 1989 after learning the ropes at his father's shop. Best known for its quirky wellington boots, the brand soon developed a range of eclectic womenswear including a collection of dresses, each crafted with bold prints created in-house by the label's design team. Widely regarded as the go-to brand for quintessentially British style, Joules design clothing with a feminine, functional edge for the modern woman. Classic silhouettes range from wrap dresses to shift dresses; midi to maxis, as well as tunics to fit-and-flare. Crafted with an element of ease and sophistication, the dresses transform your everyday looks into statement style.