Garnering a loyal international fan base for its seriously stylish collections since launching in 2001, Joie is a contemporary ready-to-wear label that is known for an ultra-feminine aesthetic inspired by the laid-back West Coast lifestyle. Based in Los Angeles, this directional brand offers clothing and accessories that look just as good on the beach as on the city streets. From luxe T-shirts to cute singlets, Joie tops are simple, chic and effortlessly wearable for work or play 'pair with tailored separates and statement jewellery for easy office style.