The Italian Jo No Fui label was founded by Alessia Giacobino in 2000. With a degree in Architecture, experience in interior design and a family history in fashion, Giacobino is instinctively technical and creative. Her label is now considered one of the most interesting on the fashion market, boasting elegant, unique and superb quality clothing. Jo No Fui tops sit beautifully on the body for a flattering finish. Crafted from premium materials, each T-shirt, blouse and sleeveless top fits seamlessly into all wardrobes and provides a luxurious edge to formal and off-duty occasions. Look to delicate embellishments, lace overlays and vibrant prints for sartorial charm.