The James Jeans brand was founded in 2004 by husband and wife duo James Sway and Seun Lim. With a vision to develop ultra-comfortable practical jeans without compromising on style or design, the talented pair have established renowned brand boasting ready-to-wear apparel for all. Using dry aged denim processes, trademark jeans are instantly recognised by their unique vintage-luxe finish. James Jeans jackets are understated yet fashion-forward, appealing to year-round wardrobes with their inherent functionality. Motorcycle jackets, denim jackets, singlets and blazers are based in an understated colour palette for easy-to-style wearability.